Summary
Founder, CTO, and hands-on technical operator who builds the connective infrastructure between a company's marketing, sales, and operations systems. Specializes in identity-resolution and intent-based customer acquisition, CRM and pipeline architecture, automation and AI-assisted workflows, e-commerce and conversion systems, and attribution that traces revenue back to source. Founder of NovaEdge Solutions. Currently CTO at two operating brands.
Core Capabilities
- Identity-resolution and intent-based customer acquisition
- CRM and pipeline architecture
- Automation and AI-assisted workflows
- E-commerce and conversion systems
- Attribution and revenue reporting
- Startup and CTO strategy
Experience
NovaEdge Solutions - Founder
[CONFIRM: start] to Present- Founded and run the company building customer-acquisition systems, websites, CRM infrastructure, advertising, and automation for businesses across a wide range of industries.
- Own architecture decisions and the builds, from identity-resolution and intent-data campaigns through CRM, automation, payments, and reporting.
- Have supported more than 100 businesses [CONFIRM: date range] across local services, technology companies, startups, luxury brands, consumer products, real estate, home services, hospitality, and e-commerce.
Tampa Luxe - CTO
[CONFIRM: dates]- Lead technology for a luxury transportation and experiences brand.
- Built the website, CRM architecture, lead routing, booking systems, and advertising infrastructure.
- Own the connected operations stack and keep it running.
Floridaze - CTO
[CONFIRM: dates]- CTO for a consumer beverage brand. Commerce and marketing systems only.
- Own e-commerce architecture, conversion optimization, lifecycle messaging, subscription and referral infrastructure, and growth systems.
- No claims are made about the product's health effects, safety, or legal status.
Tampa Pirate Bus - CTO
March 2026 to Present- Built the business behind an unconventional real-world idea.
- Website, ticketing, date-selected booking, group inquiry flows, and the CRM workflows underneath.
- Turned a concept into a functioning operation.
Traveling and working across the United States
[CONFIRM: dates]- Spent roughly two years moving between states and working different jobs in different places.
- Learned how many kinds of businesses there are and how similar their problems are underneath.
Sales and insurance
[CONFIRM: dates]- Started in sales and insurance.
- Learned the thing that still shapes how I build: systems fail at the human handoff, not in the software.
- The moment a person is supposed to act and doesn't is where revenue leaks.
Selected Achievements
- [CONFIRM: METRIC] businesses supported across [CONFIRM: industries]
- [CONFIRM: METRIC] leads generated through identity-resolution and intent-data systems
- [CONFIRM: METRIC] companies built or operated as founder or CTO
- [CONFIRM: METRIC] connected systems shipped end to end
Technology Categories
- CRM and marketing automation
- Identity-resolution and intent-data platforms
- Advertising platforms
- E-commerce platforms
- Email and SMS
- Payments and invoicing
- Analytics and attribution
- Workflow automation
- AI models and agents
- Website builders