The path to building systems.

Founded and run the company that builds customer-acquisition systems, websites, CRM infrastructure, advertising, and automation for businesses across a wide range of industries. Own the architecture decisions and the builds.

Lead technology for a luxury transportation and experiences brand. Built the website, CRM architecture, lead routing, booking systems, and advertising infrastructure, and keep the whole stack running.

CTO for a consumer beverage brand. Own the e-commerce architecture, conversion optimization, lifecycle messaging, subscription and referral infrastructure, and growth systems. Commerce and marketing systems only.

Built the business behind an unconventional real-world idea: website, ticketing, date-selected booking, group inquiry flows, and the CRM workflows underneath. Turned a concept into a functioning operation.

Spent roughly two years moving between states and working different jobs in different places. Not a strategy, but it taught me how many kinds of businesses there are and how similar their problems are underneath.

Started in sales and insurance. That is where I learned the thing that still shapes how I build: systems fail at the human handoff, not in the software. The moment a person is supposed to act and doesn't is where revenue leaks.