I build the system between the tools.
Most companies already own everything they need. The revenue leaks out of the gaps between the tools. I design and build what goes in the gaps: AI and automation, identity and intent data, CRM architecture, customer acquisition, payments, and reporting, wired into one engine that runs.
FOUNDER, NOVAEDGE SOLUTIONS · CTO, TAMPA LUXE · CTO, FLORIDAZE
I build the system between the tools.
Most companies already own everything they need. The revenue leaks out of the gaps between the tools. I design and build what goes in the gaps: AI and automation, identity and intent data, CRM architecture, customer acquisition, payments, and reporting, wired into one engine that runs.
FOUNDER, NOVAEDGE SOLUTIONS · CTO, TAMPA LUXE · CTO, FLORIDAZE
Signal, system, scale.
Most businesses don't have a lead problem. They have a routing problem. Demand arrives, and then it sits in a form submission, an inbox, or a spreadsheet until it goes cold. I build the layer that catches it, sorts it, follows up, books it, charges it, and reports on it, without a person having to remember to.
Find demand that already exists.
Search-intent and identity-resolution campaigns, website visitor identification, paid acquisition, and organic capture. Not brand awareness. Buyers with a reason to move now.
Route it so nobody drops it.
CRM architecture, source and territory tagging, pipeline design, automated qualification, email and SMS follow-up, appointment booking, payment, and clean handoff to whoever closes.
Measure it, then compound it.
Attribution back to the original source, pipeline and revenue reporting, conversion optimization, and AI-assisted workflows that remove the manual steps nobody wants to do.
Systems I've built.
Search Intent and Identity Resolution Systems
Turning search-intent and identity data into an organized customer-acquisition workflow, with separate territory pipelines, automated qualification, follow-up, and booking.
VIEW CASE STUDY →The Connected Business Operating System
A reference architecture for wiring a company's website, CRM, calendar, payments, advertising, and reporting into one system a customer moves through end to end.
VIEW CASE STUDY →Floridaze
CTO work for a consumer beverage brand: storefront and product-page architecture, conversion optimization, lifecycle messaging, subscription and referral infrastructure.
VIEW CASE STUDY →Tampa Pirate Bus
Taking an unconventional real-world idea and building the business behind it: booking, date-selected ticketing, group inquiry flows, and the CRM workflows underneath.
VIEW CASE STUDY →Sales floor. Two years on the road. Then I started building instead.
The full story is on the About page.
What I'm building right now.
What I can build.
AI and Automation
Workflow orchestration, AI-assisted content and operations, and automations that remove the manual steps between systems.
CRM and Business Infrastructure
Pipeline design, custom fields and tagging, lead routing, task automation, and the record architecture everything else depends on.
Identity Resolution and Intent Data
Designing and operating campaigns built on search-intent and identity-resolution data, and routing what comes back into usable infrastructure.
Websites and Digital Experiences
Sites and landing pages built to load fast, convert, and connect to the systems behind them rather than sit on their own.
Customer Acquisition
Paid advertising, offer construction, audience and territory segmentation, and lead capture across channels.
E-commerce and Conversion
Storefront and product-page architecture, checkout and subscription flows, lifecycle email and SMS, loyalty, referral, and affiliate systems.
Startup and CTO Strategy
Choosing the stack, sequencing the build, and making technology decisions a small team can actually operate.
Analytics, Attribution, and Optimization
Tracking, source attribution, pipeline and revenue reporting, and testing that closes the loop back to the original spend.
I'm open to the right role.
I'm most useful in roles where the job is to build the system, not just run the channel. That usually looks like one of these:
- ·Head of Growth
- ·Growth or GTM Engineer
- ·Solutions Architect
- ·Forward Deployed Engineer
- ·AI Implementation Lead
- ·Revenue Operations
- ·Marketing Technologist
- ·Fractional CTO
Or I'll come build it.
If you have demand you can't route, tools that don't talk to each other, or an idea that needs to become a functioning business, that's the work I do. Consulting engagements, technical partnerships, and advisory roles.
- ·System architecture and build
- ·Identity-resolution and acquisition campaigns
- ·CRM and automation implementation
- ·E-commerce and conversion work
- ·Fractional technical leadership
Let's build something that works.
Whether you're hiring, building, or just want to compare notes on how this stuff fits together, I'm easy to reach.