What I can build.
Organized by stage: signal, system, scale. Each card lists concrete things I build, not abstract categories.
Identity Resolution and Intent Data
Designing and operating campaigns built on third-party identity-resolution and search-intent data, and routing what comes back into usable infrastructure. The identity-resolution technology itself is not mine; my work is the system around it.
- Search-intent and identity-resolution campaign setup
- Audience and territory segmentation
- Data routing into CRM fields and tags
- De-duplication and record matching
- Source attribution back to the campaign
Customer Acquisition
Paid advertising, offer construction, audience and territory segmentation, and lead capture across channels. Buyers with a reason to move now, not brand awareness.
- Paid advertising across search and social
- Offer and landing page construction
- Lead capture and form routing
- Audience and territory segmentation
- Follow-up sequence design
Websites and Digital Experiences
Sites and landing pages built to load fast, convert, and connect to the systems behind them rather than sit on their own. Not brochureware.
- Conversion-focused landing pages
- Storefront and product page architecture
- Form and tracking instrumentation
- CMS and page builder implementation
- Performance and load-time optimization
CRM and Business Infrastructure
Pipeline design, custom fields and tagging, lead routing, task automation, and the record architecture everything else depends on. The backbone of the whole stack.
- Pipeline and stage design
- Custom field and tagging architecture
- Lead routing and assignment rules
- Task and reminder automation
- Record de-duplication and hygiene
AI and Automation
Workflow orchestration, AI-assisted content and operations, and automations that remove the manual steps between systems. Built so the team will actually use it.
- Workflow orchestration across platforms
- AI-assisted content and outreach
- Automated qualification and scoring
- Trigger-based task and message automation
- Integration glue between disconnected tools
Startup and CTO Strategy
Choosing the stack, sequencing the build, and making technology decisions a small team can actually operate. Not the most complex tool, the right one.
- Technology stack selection
- Build sequencing and prioritization
- Vendor and platform evaluation
- Operational process design
- Fractional technical leadership
E-commerce and Conversion
Storefront and product-page architecture, checkout and subscription flows, lifecycle email and SMS, loyalty, referral, and affiliate systems.
- Storefront and product page architecture
- Checkout and subscription flows
- Lifecycle email and SMS sequences
- Loyalty and referral systems
- Affiliate program infrastructure
Analytics and Attribution
Tracking, source attribution, pipeline and revenue reporting, and testing that closes the loop back to the original spend. If a result can't be traced to its source, the build isn't finished.
- Tracking and event instrumentation
- Source and channel attribution
- Pipeline and revenue reporting
- A/B and conversion testing
- Dashboard and report design
The stack, by category.
Categories, not brand logos. The specific tools change with the job. The architecture does not.
- CRM and marketing automation
- Identity-resolution and intent-data platforms
- Advertising platforms
- E-commerce platforms
- Email and SMS
- Payments and invoicing
- Analytics and attribution
- Workflow automation
- AI models and agents
- Website builders